Creative Operations

Creative Resource Allocation

I facilitate recurring weekly team syncs focused on workload balancing and long-term project forecasting. I manage our project assignments through a bespoke Microsoft 365-based platform, acting as an advisor on system updates to ensure the software continues to meet the scaling needs of our design team. Additionally, I work with Account Managers providing dedicated resource strategy for large-scale BOMs and projects with complex moving parts.

Cold Archive Explorer

I built and deployed a Microsoft Copilot agent to automate project discovery within a marketing agency’s SharePoint archives. By indexing years of legacy client work, the agent provides designers with instant access to historical brand references, ensuring continuity across new deliverables while reducing time spent on administrative file retrieval.

AWS and AWS Partners Generative AI ebook

The AWS Partner Migration team wanted a way to create scalable content with their partners to drive efficiencies in time, cost, and effort for partners. I helped 2A create design template for the eBook. The 2A approach helped the Partner Migration team create over 30 eBooks in one year and cut general project time in half.

Microsoft Teams Interactive Demo

Microsoft sellers needed a way to help customers recognize the potential value they could unlock for their business by integrating ISV partner solutions with Teams. We jumped in, developing click-through demos with ready-to-play talk tracks that empower sellers to more effectively communicate the value of core ISV solutions while increasing their own understanding.​ This was an entirely new deliverable for us, I worked closely with our dev team and to make the process more efficient I created a process that allowed me to reuse repeatable assets in demos.

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Marketing Design